LA STORIA : OUR STORY

Being Born an Italian, it was my birthright to gain a passion for motorsports. I mean, in Italy you start riding a moped before you can walk (literally), so it's in my blood. Growing up with Top Gear only cemented this passion for cars and when I was finally able to afford a Sports Car myself, I came to appreciate the beauty in keeping your car in tiptop shape. Starting small, I researched the best products and resources for my car, keeping up with the maintenance and cleanliness at least once a week, quickly developing into a passion of mine. Then, in late 2025, I was made redundant from my previous job at an aereospace company, and I was left in limbo. Either I bit the bullet and took a risk in starting a business or I wallowed in my own self pity. I bit the bullet, and utilised my resources that I already owned from valeting my own cars, to offer exterior valets in the local area. After raving reviews and establishing a clientele within the first few weeks, I decided to take the risk and make it an official buisness...and the rest is history. 

WHY "SCUDERIA"?

Ferrari. The Term "Scuderia" in Italian means "Stable". It has evolved to become associated with motorsports, in particular with Ferrari's racing team and their famous horse emblem. Ferrari as a brand promotes heritage, speed and prestige, and we felt that this reflected exactly what we wanted this detailing buisness to be, along with our Italian roots, it felt the perfect pairing. It would've been too easy to go for a horse emblem as our logo (not to mention the trademark issues), so we opted for the crest that you see today. This isn't any old crest though, it is the Crest of the Sorrento Football Club, as a nod to my home town in Italy. 

THE MAN BEHIND THE BRAND